The primary goal of this fundraising effort will be to establish a viable long-term approach for generating funds. The approach will attempt to establish and maintain lasting, continuous, and reliable channels of funding. This will be accomplished by careful analysis and assessment of the various funding channels. Thus, a well-organised and managed operational unit to devise and implement funding initiatives, establish clear performance metrics and milestones, and build an infrastructure to track, analyse and provide feedback on actual results will be required.